What Color Are You?

We have all heard about the connection between colors and emotion; purples and violets are relaxing, red is passionate, yellow is bright and friendly, blue is serene and cool, white is pure, and so on. Pink, in North American culture, is widely considered a feminine color, however, it was originally targeted at male babies as it was declared too strong of a color for females.

Did you know that a red "click me" button on a website generates more response than a green one? Joshua Porter, over at Hubspot, conducted an A/B test* using the two colors and was able to determine that overall conversion rates were much higher when the color red was used (read the article here if you want to know more about it).

KISSmetrics published this popular infographic demonstrating the effect that colors have on customers. I love this, as it gives me insight into many brands and why they choose the colors that they do. Additionally, it helps me in considering what colors I choose to use in my business practices and how I react to colors on a personal level. Notice that it says North American Consumers? I would love to find something similar showing how shoppers in other countries and cultures react to color.

Original article and Infographic can be found here.

*What is an A/B test? Click here to read all about it.