We've all heard the term, but what exactly is it?
Search Engine Optimization is the process of using the right mix of keywords and content (and avoiding some too) to enable your website to land at the front of the search results when a user performs a query. Getting yourself to the top of the results list is a delicate balance of factors, and statistics show that those that land near the top are most likely to be clicked on whereas those even half a page down never even get seen. With this in mind, it is imperative that a website manager do their best to land their site at the top of the rankings, while at the same time avoiding tactics that we will not so affectionately refer to as SEO no no's.
Search Engine Optimization awareness is highly important to small local businesses that want to increase their rankings in the search results. Throughout this blog we will explore ways to increase rankings as well ways to avoid being blacklisted by some of the major search engines.
