This category is reserved for essentially every topic that does not directly fall under the category of "digital marketing".
Marketing is not so simple as to be defined as "promoting and selling products and services" and just letting it go at that, especially in this day and age with rapidly changing technology, globalization, and climate and cultural changes.
A marketer has to apply concepts based in psychology, sociology, and business strategy in order to promote these products and services in a way that appeals to their target audience and still satisfies the company budget.
A good marketer must be proficient in internet applications, graphic design, coding, promotions, pricing, product design, branding, advertising and more.
Links and tags within this category will hopefully serve to help the reader gain new ideas in the field of marketing that can be applied within their own business and allow them to explore and innovate to create new customers as well as retain old customers.
