Mobile Marketing

Mobile devices are rapidly becoming one of the more popular ways for users to access to the internet. Just a few short years ago we were bound by desktop computers, bulky laptops and limited wireless internet access, which meant that most browsing was done from select locations. These days, a savvy consumer can access the internet from almost anywhere. Smart Phones, tablet computers and other handheld devices are increasingly becoming the preferred method for many internet users. According to the Mobile Marketing Association, mobile marketing is expected to contribute $400 Billion to the U.S. Economy by the year 2015.

For small businesses, this can be advantageous or disastrous, depending on how they react and adapt to changes in consumer behavior. So how does a company participate in this shift to mobile? On a most basic level, any business with a website should ensure that the site operates functionally on any platform. Services exist that will convert a website very easily to one that is mobile friendly.

I have attached a graphic here to demonstrate the differences one would typically see between a traditional website and a mobile friendly one. A basic mobile friendly site should allow the user to quickly access information they may be searching for while on their mobile device, for instance, the business location, phone number, sales, or menu. Another way to connect directly with consumers is through a Mobile App (which I will cover in a later blog post), however, mobile friendly websites tend to be less expensive to create and are therefore a logical choice for a small business on a budget.

In addition to having a mobile friendly website, or developing an app if you choose to go that direction, you also want to look to engage customers and bring them to your website and social media sites in ways that incorporate mobile devices. Simple elements such as QR codes that allow a smart phone user to scan and instantly access your site, video, coupon, or any other link you choose to incorporate can be easily created on a multitude of free sites (Watch for a later post on the proper ways to use a QR code). Another way is to start a text campaign or ask customers to send in photos (many of which tend to get taken by phone these days).

The most important thing to be aware of in the shift to mobile by consumers is that it is here to stay and growing rapidly. Being ahead of the game, or at least part of the game, is imperative for any business that wants to have an online presence.